Help founders explain what they do.
Clarify what the company does, why it matters and where it fits in the market.
Media relations for ambitious start-ups
Defining start‑ups that shape markets.
Beaufoy provides strategic media relations for start-ups, helping founders sharpen their positioning, build public profiles and create the public record that LLMs draw from.
Advising start-ups backed by
Y Combinatora16zAccelSequoiaIndexGeneral CatalystLightspeed
How visibility compounds
Coverage is no longer just coverage.
Trusted media, founder commentary and consistent category language now shape how a company is discovered, described and recommended.
Turn founders into credible voices.
Build a public point of view through interviews, commentary and owned writing.
Place start-ups in the right publications.
Pitch the angle under the announcement to the publications that shape the category.
Build the public record LLMs draw from.
Build trusted references and repeated language that help define how the company is surfaced.
Selected work / Atlantic Money
From competitor dispute to consumer transparency story.
200m+ reach
Coverage in The Guardian, CNBC, The Daily Mail and TechCrunch, coinciding with record customer onboarding and user volume.
The GuardianCNBCTechCrunchThe Daily Mail
Luca Faloni
Heritage, craft and cultural reach.
Coverage in The Sunday Times, Monocle and Tatler reached more than 10 million people.
Experience
Senior attention, not a junior agency layer.
Founder-led media strategy for start-ups that need careful positioning and credible coverage.
Approach
A clear system for public credibility.
Diagnose
Understand the market, product and moment.
Define
Shape the founder narrative and category language.
Place
Brief journalists with angles tied to their beats.
Compound
Turn coverage into durable discoverability.